I am a creative strategist with a Master's in Creative Direction, Content and Branding from IE Business School. My multicultural background spans Norway, France, Argentina, and the United Kingdom, bringing a global perspective to creative strategy and brand communication.

My work has taken me through luxury hospitality branding at Aman Group and independent brand strategy consulting, giving me a grounded understanding of how positioning and visual identity operate in premium markets. Alongside that, I've built a working knowledge of digital marketing, from content strategy to channel-specific recommendations, which shapes how I think about brand communication across both digital and in-person touchpoints.

My skills include creative strategy, art direction, and brand strategy, alongside content creation, copywriting, graphic design, photography, and video production. I conduct consumer research and translate cultural insight directly into positioning and messaging, working across the full Adobe Suite, including After Effects, Illustrator, Photoshop, and Lightroom, as well as Microsoft Suite. I write and create across English, Spanish, and French.

I am based in Madrid, Spain. For inquiries, please contact me.